Washington Apple Fee Welcomes New USDA Export Promotion Program

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The USA Division of Agriculture launched a brand new program to assist American farmers develop and preserve export markets, often known as the Regional Agricultural Promotion Program (RAPP).

This system, a $1.3 billion funding in lots of commodities, comes at an opportune time, because the Agricultural Commerce Promotion Program (ATP), created 5 years in the past in response to Chinese language tariffs on agricultural merchandise, is expiring, in response to a USDA information launch. .

“It is principally ATP with a brand new title,” Washington Apple Fee President Todd Fryhover advised his board members at a latest assembly.

That is welcome information for the fee, which was amongst a handful of commodity teams to announce their help for the brand new program this week. The opposite USDA program that helps export promotion, the Market Entry Program (MAP), is funded below the Farm Invoice at $200 million yearly, a stage that has not elevated in additional than 15 years. , in response to a press launch from the fee.

“Market Entry Program funding has been important to our success through the years, and the introduction of ATP funds offered further alternatives to advertise Washington apples in new and much more attention-grabbing methods,” Lindsey Huber, worldwide advertising supervisor for the Washington Apple Fee. he stated in a press release. “We’re wanting to proceed the work we began with the ATP program and imagine RAPP will present the Washington Apple Fee the chance to additional promote Washington apples in our export markets.”

Entry to RAPP funds would require matching commodity pool {dollars}, because the ATP and MAP funds do, however it’s a worthwhile funding, Fryhover advised his board.

“Final time we requested for 10 million {dollars}. They gave us 10 million {dollars} and it value us 1 million {dollars},” she stated.

In line with the fee, that funding allowed the fee to advance its digital and social media advertising efforts, along with on-the-ground promotional actions.

The northwest pear and cherry industries additionally acquired ATP funding, value $2.1 million and $700,000 respectively.

—by Kate Prengaman

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