Olsen: deep roots, new methods


Jon DeVaney, president of the Washington State Tree Fruit Association, speaks at the group's 2017 annual meeting in Kennewick, Washington.  The event and accompanying trade show return to Kennewick in December.  (TJ Mullinax/Good Fruit Grower)
Jon DeVaney, president of the Washington State Tree Fruit Affiliation, speaks on the group’s 2017 annual assembly in Kennewick, Washington. The occasion and accompanying commerce present return to Kennewick in December. (TJ Mullinax/Good Fruit Grower)

The Washington State Tree Fruit Affiliation is proud to host the 119th Annual Assembly and NW Hort Expo December 4-6. This yr’s assembly will happen on the Three Rivers Conference Heart in Kennewick, Washington. It is arduous to imagine, however the final time we had the chance to assemble for this occasion within the Tri-Cities was in 2017.

WSTFA workers, annual assembly planning committee, and volunteers have been assembly repeatedly since March to organize for this assembly. We’re all excited to current the classes we have now been engaged on centered on this yr’s theme: “Deep Roots, New Methods: Modern Pondering for As we speak’s Challenges.” I want to provide my recognition and gratitude for the mixed efforts of everybody concerned in coming collectively to make this assembly doable.

marty olsen
marty olsen

Individuals who make their residing farming know that yearly is totally different. The inconsistency has definitely been fixed over the previous few years, to say the least. Adapting to components outdoors of our management is a continuing a part of working on this enterprise, however we’re dedicated to the land and getting the job performed, even when our plans go astray. The observe of being a tree fruit farmer is deeply rooted, each within the agricultural practices utilized by farmers on daily basis, but in addition within the pricey investments indisputably associated to the land being farmed. When new challenges are introduced to us, we won’t merely fold up our operation like a laptop computer and take it with us.

New methods and progressive considering are wanted to adapt to the numerous challenges producers face. From powerful markets, excessive climate and rising prices to burdensome laws and labor uncertainty, even the very best producers are discovering it tougher to stay worthwhile on this enterprise setting. With a deeply rooted mindset and pushed by perseverance, the fruit business has all the time been consistently evolving practices to satisfy right now’s challenges for tomorrow’s success.

Our keynote speaker will give us a high-level take a look at international market occasions affecting agriculture around the globe. David Magaña is vice chairman and senior analyst of Rabobank’s RaboResearch Meals and Agribusiness group. Based mostly in California, Magaña is accountable for masking and analyzing the recent fruit, vegetable and nut industries in the US and North America. He has a robust background in agriculture and works alongside a world crew to assemble key insights into commodity markets, conduct in-depth evaluation of the components driving the sector’s success or failure, and study megatrends that can finally They affect purchasers’ enterprise methods.

Staying in step with this yr’s theme, Batjer’s tackle can be given by David Granatstein, professor emeritus at Washington State College. Granatstein will overview the evolution of sustainability within the meals system all through his skilled profession and the way the fruit business has participated.

As all the time, the convention will embrace classes masking a wide range of matters, from profitability, local weather and new applied sciences to horticulture, natural merchandise and labor points. We may even delve into pear issues with a devoted session on Tuesday. Lots of the matters from these classes may even be obtainable in a devoted all-day Spanish session going down on Tuesday, December 5. Pesticide credit can be obtainable on Mondays and Tuesdays. As all the time, there’s additionally extra to see and be taught on the commerce present held throughout the assembly.

Winter climate is thought to trigger last-minute modifications to individuals’s plans, so please verify essentially the most up-to-date model of the agenda within the WSTFA Annual Assembly app, which will be downloaded at wstfa.org . We advocate that you just reap the benefits of the app because it permits us to ship you notifications of up to date info or schedule modifications and offers you the power to offer us with suggestions concerning the occasion.

Lastly, I want to thank all the sponsors for his or her monetary contributions that assist make this conference successful. There are specific individuals we solely see annually, and platforms like this enable us to reconnect with individuals outdoors of our residence base. All of us share the profit once we come collectively to collaborate and help one another. This spirit of teamwork inside our business is one thing we are able to all be pleased with and may attempt to proceed because the outcomes have helped us all enhance over time. On behalf of the complete WSTFA crew, we hope to see you all this December in Kennewick.

—by Marty Olsen

Marty Olsen is a grower from Prosser, Washington, and committee chair for the 2023 Washington State Tree Fruit Affiliation annual assembly.


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