JAMS, JAMS AND FRUIT SPREADS: 3 tendencies to make your merchandise stand out on the shelf


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“Breakfast is an important meal of the day” – we have now all heard this saying not less than as soon as. And what’s higher than a toast lined with jam or jam to start out the day on the correct foot?

Folks have been making and consuming jams and preserves for hundreds of years, and though this class has a continuing presence in supermarkets, its recognition has had ups and downs in recent times. In the course of the pandemic, for instance, when employees had extra time to get pleasure from their breakfast and prepare dinner at dwelling, the gross sales quantity of fruit jams and jellies soared, reaching roughly 117 tonnes within the UK alone.[i] Nonetheless, as individuals return to pre-pandemic routines, gross sales have begun to gradual, with volumes falling 6.2% final 12 months.[ii]

Moreover, fruit lotions have been discovered to be extra enticing to older European shoppers than to youthful generations, who’re extra well being aware and due to this fact much less more likely to buy merchandise that sometimes have a excessive sugar content material. So how can fruit jam and cream producers reinvent their merchandise to attraction to a wider viewers? We now have chosen the three essential tendencies that supply alternatives for innovation. Learn on to seek out out extra!

1. Much less refined sugar, extra fruit

With well being and wellness a precedence for immediately’s shoppers, and quite a few sugar and calorie restrictions for brand new meals and beverage merchandise being carried out in a number of nations, sugar discount has turn into a sizzling matter. even for the candy spreads class. Nonetheless, the problem for producers is the best way to cut back sugar ranges with out affecting style, which stays king.

An excellent possibility is to make use of candy fruits however low in pure sugar. Take raspberries for example. Given their scrumptious taste profile, these berries are surprisingly low in pure sugars: 100g include simply over 4 grams. This, together with its excessive fiber content material, makes raspberry puree and focus the proper ingredient for shoppers who crave scrumptious spreads with out feeling responsible.

2. Go fully pure

Along with low sugar ones, extra pure and natural spreads are additionally in demand.[iii] Customers are involved in clear label merchandise that align with their sustainable values ​​and well being targets. For instance, in a current survey in Germany, greater than half (55%) of respondents stated they attempt to keep away from sure components when buying meals, with taste enhancers, sweeteners and colorings being probably the most discredited.[iv]

As individuals turn into extra discerning with ingredient lists, fruit components are the proper answer for producers to convey naturally-derived shade, sweetness and taste to any utility. Equally necessary is utilizing suppliers who ship the best high quality components, with sustainable credentials, guaranteeing that every fruit all through the availability chain meets strict requirements. In spite of everything, prospects are in search of some extent of distinction and usually tend to pay a premium worth for options they imagine are higher for each their well being and the planet. Subsequently, hallmarks resembling superior ingredient high quality, the promise of nice style and a clear label are paramount.

3. Taste improvements for adventurous shoppers

Over time, jam has gone from being a easy toast unfold for breakfast to changing into a flexible ingredient able to enhancing any dish. Whether or not it is a dollop of jam on cheesecake or a dollop of jam on hen breasts for a contact of taste, shoppers are utilizing fruit spreads in additional ingenious methods than ever, for each candy and savory recipes.

On the identical time, individuals are changing into extra adventurous with their cooking and open to exploring new combos, leaving jam makers with the distinctive alternative to develop bolder and extra thrilling flavours. So why not use the succulent mango, with its wealthy taste profile harking back to the savory orange, or embody the pleasantly tangy essence of ardour fruit in your subsequent jam recipe?

One other option to take jam innovation to the following degree is to make use of plant-based components. Within the Center East, for instance, carrot jam has been loved since not less than the twelfth century. Different candy greens, resembling squash and pumpkin, are additionally glorious candidates for turning into scrumptious and weird jams. As well as, they match completely into the pattern of decreasing added sugar.

The ability of high-quality fruit and vegetable components

Whether or not you are in search of a tart protect so as to add to your candy baked good or a differentiator in your subsequent jam innovation, our vary of high-quality, sustainably sourced components is precisely what you are in search of. Uncover how our broad portfolio of fruit and vegetable purees, NFC juices, juice concentrates and IQF might help your merchandise stand out on grocery store cabinets: Pure Fruit and Vegetable Merchandise | SVZ

[i] Statista, UK fruit jam and jellies manufacturing gross sales quantity 2008-2021.

[ii] https://www.thegrocer.co.uk/ambient/how-jams-are-beating-sticky-cost-increases-jams-and-spreads-category-report-2023/675456.article

[iii] Mintel, A 12 months of innovation in candy and savory spreads, 2022

[iv] Shopper Monitor of the German Federal Institute for Danger Evaluation (BfR), Particular components in meals, 2021


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